Locally targeted search
We recently worked with a client based out of our previous offices in Huddersfield. The client was a financial services company who focused on pensions, inheritance tax planning and savings and investments. As they are physically located in Huddersfield, they wish to generate business leads only from that area, so we recommended geographically tagging their search terms with their location.
So rather than just try to be found for Pension Advice, we worked to get them found for Pension Advice Huddersfield. Working on this notion, we built a search strategy based around the services they offer. We then worked with them to create the right content for their website taking care to build in testimonials from local customers. Finally, we ensured their website code was fully optimised for the latest Google search algorithm. The results have been that they have shot not only to page 1 of Google’s search results but in many cases to the first result on page 1.